A simple guide to the fundamentals of paid advertising In an era where information and media is so easily accessible, the power of Search Engine Marketing is becoming more and more apparent. Companies which want to harness the power of the vast information network and stay...
6 ways to optimise your Facebook Ads Now that you have learnt how to run Facebook Ads, the next question would be: How to optimise your Facebook Ads? The worst thing that a digital marketer can do, is to allow the ads to run remotely and assume...
When you’re new to running Facebook campaigns, you might be wondering how to start. Even navigating the backend of Facebook may seem like a chore. Sure, it can be quite confusing at first but once you get the basics right, you’d find this process increasingly...
Facebook and Google have now become the two largest mediums for advertising. Within Singapore itself, 4.1 million people own a Facebook account (as of 2019), which means that you have the potential to reach 4.1 million through Facebook advertising. So here comes the question, what type...
A landing page is not to be confused with a multi-paged business or team website. Commonly referred to as a lead-generation page, a landing page is created specifically to achieve the goal as set out for the marketing campaign. This page is meant to be concise...
Before stepping right into Facebook marketing, set a crystal-clear direction for your marketing campaign As intuitive as this might sound, a marketing campaign can only proceed when there is a specific and feasible goal anchoring it. For professionals in the financial services field, there are typically...
With Facebook’s constant changes in algorithm, businesses find themselves facing stiffer competition, as they try to stand out on the newsfeed. But it is pointless to obsess over pushing out quality content, without getting the foundations of Facebook marketing right. We hereby present you 5...