Digital Marketing

Digital marketing enables businesses to leverage on digital channels, reaching out to audiences beyond time, space and geographical areas.

Reach out to a wider audience online

Businesses that are riding on digital marketing channels such as Google search, social media, email, and their websites are able to connect effectively with their current and prospective customers.

Create a voice and build a community via social media

Social media marketing is a powerful way for every business regardless of their size to reach prospects and customers.

Effective social media marketing involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Creating regular content and collaterals such as posting text and image, articles, videos will help to drive community engagement. One of the excellent ways to reach to a wider audience is to leverage on paid social media advertising.

Facebook continues to be the undisputed champion of social media sites

Facebook has grown beyond just being a platform for friends to connect, it has evolved into a platform for businesses to market themselves through generating interaction with customers and launching campaigns.

Facebook Marketing is the promotion of your brand, product or service through Facebook. Create brand loyalty by creating a Facebook Page, interacting frequently with fans with engaging content, and garner new customers with paid ad campaigns, giveaways and more.

Google register about 3.5 billion searches per day

Could some of them be your potential customers? Are they able to reach you online?

Research shows that 90 percent of people who research online know exactly what they are looking for. This implies that by deploying Search Engine Marketing (SEM), you are getting your content and ads in front of a highly interested target audience, who are actively looking for products/services that you might be able to offer.

75% of searchers start their searches on Google

On the first page alone, the first five organic results account for 67.60% of all the clicks

Search engine optimization (SEO) is the process of making your online content search engine friendly so that it has the incentive to show it as a top result for searches of a certain keyword.

Being ranked highly for keywords that are relevant to your business creates a sense of trust and would definitely lead to more traffic and sales. Organic rankings always equate to higher quality traffic that is much easily converted to a lead or sale.

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Case Study: We helped an online store 2X to 5X their revenue by scaling up and targeting the international market

Our client was looking to increase the sales and revenue for their existing online store. They had been getting a sales average of approximately $250 per day. After an initial consultation, Avernor identified the small target market size as the main issue. We then advised the client to sell internationally and to scale up their marketing efforts.

 

Once a consensus was reached, we followed up by helping to identify the best selling product, building a landing page around it as well as creating correspondingly attractive ads. The final ad campaign combined the aforementioned collaterals, and ultimately brought their average daily sales up to about $2500.

The above screenshot is accurate as of 9th September 2019

Case Study: Over the span of 6 months, we helped our client rank highly on Google search

For this client’s SEO request, Avernor started with a thorough analysis of their initial rankings, and identified possible areas for improvement.

 

We then got to work by helping to refine their content, fine-tune the site’s user experience, and source for credible backlinks. The end result was a huge jump in rankings within a relatively short timespan.

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