Digital marketing enables businesses to leverage on digital channels, reaching out to audiences beyond time, space and geographical areas.
Businesses that are riding on digital marketing channels such as Google search, social media, email, and their websites are able to connect effectively with their current and prospective customers.
Social media marketing is a powerful way for every business regardless of their size to reach prospects and customers.
Effective social media marketing involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Creating regular content and collaterals such as posting text and image, articles, videos will help to drive community engagement. One of the excellent ways to reach to a wider audience is to leverage on paid social media advertising.
Facebook Marketing is the promotion of your brand, product or service through Facebook. Create brand loyalty by creating a Facebook Page, interacting frequently with fans with engaging content, and garner new customers with paid ad campaigns, giveaways and more.
Could some of them be your potential customers? Are they able to reach you online?
Research shows that 90 percent of people who research online know exactly what they are looking for. This implies that by deploying Search Engine Marketing (SEM), you are getting your content and ads in front of a highly interested target audience, who are actively looking for products/services that you might be able to offer.
On the first page alone, the first five organic results account for 67.60% of all the clicks
Search engine optimization (SEO) is the process of making your online content search engine friendly so that it has the incentive to show it as a top result for searches of a certain keyword.
Being ranked highly for keywords that are relevant to your business creates a sense of trust and would definitely lead to more traffic and sales. Organic rankings always equate to higher quality traffic that is much easily converted to a lead or sale.
Our client was looking to increase the sales and revenue for their existing online store. They had been getting a sales average of approximately $250 per day. After an initial consultation, Avernor identified the small target market size as the main issue. We then advised the client to sell internationally and to scale up their marketing efforts.
Once a consensus was reached, we followed up by helping to identify the best selling product, building a landing page around it as well as creating correspondingly attractive ads. The final ad campaign combined the aforementioned collaterals, and ultimately brought their average daily sales up to about $2500.
For this client’s SEO request, Avernor started with a thorough analysis of their initial rankings, and identified possible areas for improvement.
We then got to work by helping to refine their content, fine-tune the site’s user experience, and source for credible backlinks. The end result was a huge jump in rankings within a relatively short timespan.